1. "New Patient Special" Ads for Immediate Engagement

New patients often hesitate to commit to a dental office they don’t know. A well-crafted "new patient special" marketing campaign removes that barrier by offering an incentive to book their first appointment. Think of it as a way to lower their risk and increase their comfort level.

Example ad:

“Welcome! New patients receive a FREE dental exam and consultation. Call us today to schedule!”

This type of ad works best for attracting first-time visitors, especially those who have delayed their dental care due to cost concerns. You can also customize the offer to include discounts on cleanings or X-rays.

Run these ads on platforms where potential patients are actively looking for services, such as Google or local Facebook groups. Include a strong call-to-action (CTA) encouraging them to book right away. Finally, make sure your team is ready to answer calls and schedule promptly

2. "Family Dental Care" Ads to Appeal to Parents

Families want a dental practice that can accommodate everyone, from toddlers to grandparents. Ads highlighting family-friendly services can reassure parents that your office understands their needs.

Example ad:

“Healthy smiles for the whole family! Ask about our bundled check-up plans—perfect for busy parents.”

Emphasize convenience and flexibility. Mention benefits like family scheduling (appointments for multiple members on the same day) or pediatric expertise. Visuals of happy families and a welcoming office environment can also make your ad stand out.

These ads perform well on social platforms like Instagram and Facebook, where parents often share and browse for local services. You can also target community events and newsletters for more exposure.

3. "Smile Makeover" Ads to Promote Cosmetic Services

Cosmetic dentistry is a growing area of interest, with patients seeking options to improve the appearance of their smiles. Ads showcasing services like teeth whitening, veneers, or Invisalign can attract people interested in enhancing their look.

Example ad:

“Brighten your smile! Try our professional teeth whitening with results in just one visit.”

Before-and-after images work wonders here. Include HIPAA-compliant testimonials from patients who were thrilled with their new smiles. This builds trust and helps potential patients visualize their own results.

Platforms like Instagram and YouTube are ideal for these ads, as visually appealing content performs best there. If you’re targeting working professionals, you can also try LinkedIn ads that focus on confidence-boosting smile transformations.

4. "Emergency Dental Care" Ads for Immediate Needs

When someone experiences a dental emergency, they’ll often search online for the closest, fastest solution. Your ad needs to clearly communicate that your practice offers immediate care.

Example ad:

“Toothache? We provide same-day emergency dental care to relieve pain fast. Just give us a call.”

These ads should highlight your office's availability, such as extended hours or weekend services. Make sure patients can easily contact you through a phone number or direct scheduling link.

Google Ads works well for this type of campaign, particularly when targeting keywords like “emergency dentist near me.” You want your practice to be one of the top options when patients are in urgent need.

5. "Educational Tips" Ads to Build Trust

Patients want to know that their dentist is knowledgeable and trustworthy. Sharing educational content positions your practice as a reliable source of information, making people more comfortable booking an appointment. (Plus, it’s good for your website’s SEO.)

Example ad:

“Wondering how to keep your teeth healthy between visits? Our dentists share expert tips for better oral care!”

This could be in the form of a short video, a blog link, or a social media post with advice on common questions (e.g., how to prevent cavities or what foods are good for dental health).

Educational ads are great for social platforms like Facebook and YouTube, where engagement is high. Consistent content builds familiarity and positions your practice as a go-to resource for dental care.

6. "Community Involvement" Ads to Strengthen Local Presence

Community members trust businesses that actively participate in local events. By promoting your involvement in sponsorships, charity work, or health fairs, you can deepen connections with your audience.

Example ad:

“We’re sponsoring this year’s 5K Run! Stop by our booth for free dental screenings and giveaways.”

These ads show that you care about more than just business—you’re a part of the community. Feature photos from past events and include details about how people can engage with your practice at the event.

Local newspapers, community websites, and event flyers are great places to promote these ads.

7. "Referral Incentive" Ads to Encourage Word-of-Mouth Growth

Patients are more likely to trust a recommendation from a friend or family member. Referral programs reward both the referrer and the new patient, making it a win-win situation.

Example ad:

“Refer a friend to our practice, and you’ll both receive $50 off your next visit!”

To increase the effectiveness of these ads, run them on social media platforms where patients are likely to share offers with their friends. You can also promote this program inside your office with posters and email reminders.

8. "Seasonal Promotions" Ads to Create Urgency

Seasonal ads tie into specific times of the year, such as holidays, back-to-school season, or summer vacations. These campaigns motivate patients to book appointments quickly, knowing the promotion won’t last.

Example ad:

“Brighten your smile for the holidays! 30% off teeth whitening—limited time only.”

Emphasize the time sensitivity of the promotion and the benefit it offers. These ads should feature bold visuals and a clear expiration date to drive urgency.

Platforms like Facebook and Instagram are ideal for seasonal ads due to their frequent content updates and high engagement rates.

Combine Marketing and Patient Care for Growth

Running creative, patient-focused ads can dramatically increase your visibility and patient base. 

But getting new patients through the door is only the beginning. Delivering excellent care and service is what keeps them coming back.

If you’re ready to grow your practice, Teero’s dental staffing platform connects you with top-tier dental hygienists for temporary or permanent positions. Contact us today to learn how Teero can support your growth.