10 Nov 2022

Employer Branding: the 5-step guide to getting more candidates


You may have heard of employer branding and wonder if it can help your team. In this post, we will discuss what employer branding is, and we will give you a five-step guide on how to get started! But first:

Did you know employers who invest in their branding get twice as many applicants?

So, what exactly is employer branding? In short, it's the process by which an employer defines its unique value proposition to potential applicants. This involves defining and sharing what your company stands for, and what you can offer job seekers.

But how do you get started with employer branding? Here are the five steps that we recommend:

1. Start by defining your core values. What does your company stand for? What makes it unique? Spend some time thinking about these questions and writing down your answers.

2. Analyze what your competitors are doing with their employer branding. Find out what makes them stand out from the crowd. Think about how to use these factors to differentiate yourself.

3. Work on crafting an employer brand that speaks to potential applicants. This should focus on describing what makes your company a great place to work.

4. Once you have defined your brand, start sharing it with potential applicants! This might mean posting about it on social media. Or updating your website to include why they should work for your company.

5. Finally, measure and track your success. You can do this by keeping an eye on job application numbers and employee retention rates. If these metrics are improving, that's a clear sign that employer branding is paying off!

At the end of the day, employer branding can be a powerful tool. Follow the steps above, and you can craft a brand that helps you stand out from the crowd, and get more applicants. Good luck!

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